By Aileen Katcher, APR

My mother recently asked me if what is going on with health care reform would affect my business. While my first thought was “Wow – after all these years, Mom actually gets what I do,” my response to her was, “I’m sure it will, but at this point, I don’t know how.”

I feel certain the focus by businesses, insurance providers and medical providers on personal health accountability, prevention and wellness will continue to increase in importance both for its role in improving health status and controlling costs. As that grows, I am hopeful that businesses who are involved in the delivery of those services will seek the expertise of KVBPR to succeed in reaching their goals.

I am confident that the use of technology to monitor and predict outcomes, to manage health information and to streamline revenue streams and increase efficiency will also continue to grow. The challenge here is to find the best solutions from among the many and identify the options that can communicate efficiently and effectively with each other across many platforms. Again, KVBPR hopes to help those with the best solutions achieve success.

So, while I don’t have a crystal ball and cannot predict what Congress will do with reform this fall, I will predict that health care businesses in the accountability, wellness and technology field have the best prospects for growth, and that those who aren’t integrating those concepts into their business plans and operations need to take a look at how they can.

By the way, check out KVBPR’s new health care micro site, www.kvbprhealthcare.com, to learn more about our health care experience.